Type 3

Brand:  Belle  • What is the main message?  Here the could find the specific style, clothing, material they need or they are looking for • What are the secondary messages?  They can use my brands clothing by styling the colors, type of clothing... • Specific text?   The style you want and need • What is the tone (silly, serious, scientific, hipster, millennial, ironic) ?  ironic • What pictures would you like to include?  Women earing formal clothing • What colors?  vivid colors such as pink, red, green, light bright green, yellow... but also soft and simple clothing like beige, white, a pale purple, violet, black... • What fonts (start with logo font and find a pair) ?  San serif and Serif

REFLECTION: Since my brand is a formal women clothing store I picked something short but meaningful such as "The style you want and need". For example #1, I wanted the letter proportion to be small and like in a square shape. and it's  silhouette has to be in black or white. For the line quality I wanted to be thick, a little lilted and no serifs. For mood I used a font which It made it feel fancy and elegant but also something man made (handwritten). And for the historical period I used a font that was made in 2010 by a student, I choose this because made the brand and the clothing be youthful and juvenile. For example #2,  I wanted the letter proportion to be small but more short and in a more rectangular shape.   For the line quality I wanted to be with no serifs, long, skinny, and no stokes. I wanted to try something new.  For mood I used a font which It made it feel the same way as the first example but a little bit more messy so it can look more handw...

Erase                                                BEFORE                                                                       AFTER                 For this part I remove the trash on the sand and the seagull with the "Spot Healing Brush Tool". This tool is very helpful to erase some things from the picture and it actually looks like it was not there or edited.     Remove                                           ...

       I liked Bryans brand and presentation. I really liked his brand because it's different from others and it looks like a symbol and also I like how used many different colors and fonts in the drafts and I also liked how he did so many roughs. I would tell him to not use so many colors in the print ad because it can be distracting to the reader and it could be 2 instead. 

Original Black & White  In this one I learned which color could be darker or lighter when using black, white and gray. I also learned that many colors have the same darkness even thought they are different colors.  Color Balance  Here I learned that the Color balance is the whole picture having the same intensity on color, like we can see here the picture has a pink color. Brightness/Contras In this one I lowered the brightness and added a little on contrast. l This made the picture look darker and not so colorful.  Hue/Saturation  Here I was playing with the colors. I learned that the saturation is the intensity of the colors, it doesn't change the colors but it makes them stronger. Exposure Here I used the adjustment of  exposure and you can see that the brightness got stronger and the colors are more vivid than the original one.  Channel Mixer Here I used the adjustment Channel Mixer and we can see that the colors are not vivid at al and in...

Composition #1  In this part I just took a picture of a mouse and a shelf, I added the mouse to the shelf. First I took the mouse picture and use the quick selection tool and then I dragged the layer of the mouse only to the shelf picture and it pasted by it self.  Composition #2  In this one, I took the picture of the shelf and a picture of a computer. I used the computer as a background the self was on top. I used the brush tool and a mask to clear the background which was the computer. Composition #3 In this one I took a picture of the computer and used a gray background and I duplicated the computer picture like the dancer one. I took the computer picture and used the quick selection tool that helped me pick an specific part of the computer that I wanted.