REFLECTION:

Since my brand is a formal women clothing store I picked something short but meaningful such as "The style you want and need". For example #1, I wanted the letter proportion to be small and like in a square shape. and it's silhouette has to be in black or white. For the line quality I wanted to be thick, a little lilted and no serifs. For mood I used a font which It made it feel fancy and elegant but also something man made (handwritten). And for the historical period I used a font that was made in 2010 by a student, I choose this because made the brand and the clothing be youthful and juvenile.

For example #2, I wanted the letter proportion to be small but more short and in a more rectangular shape. For the line quality I wanted to be with no serifs, long, skinny, and no stokes. I wanted to try something new. For mood I used a font which It made it feel the same way as the first example but a little bit more messy so it can look more handwritten. And for the historical period I used a font that was made in 1994, Designed by Tobias Frere-Jones. I choose this one because it can match the line quality and letter proportion because is in a rectangular shape, skinny and tall.