1. To what industry does your brand belong: My brand will belong to apparel.
2. What is the main product or service of your brand? Clothing and jewelry3. What would be the motivation of your brand? Because it makes people who feel confident and have a sense of self-respect send the message that people should listen to them and that they are worthy of their time and respect.
4. What are three perceptions of your brand? My brand perceptions is elegant, intelligence and powerful.
5. What are three values of your brand? The three values of my brand are professional, self-love and graceful and powerful.
6. What is the look/aesthetic of your brand? Neutral colors, simple jewelry, knee-length skirts and tailored button-down shirts, tight dresses around knee length (up or down), high quality like silk, satin and cotton. (Sample of Art Nouveau Style Graphic Design).
7. Put yourself in the role of the client talking to an agency. What main message would you want them to understand about your brand? self-love, have confidence.
8. What are the demographics of your target audience? Women with any occupation around 20 - 45 years old.
9. Where and how would your target audience experience your brand? In a tv commercial and Optimizing your website and Retargeting ads.
- 10.Why did you choose this idea? How does it correspond to your own personal values? I choose this idea because I love when women dress up like this and I would love to dress up like that when I get older.
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